Make the most out of your links

This article features some use cases of supalink, breaking down ways to take action over your traffic and increase your conversion rates.

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You've got some traffic 🔥

traffic

Now, so what? 🤔

Countless tools allow you to count your pageviews - but it's pretty hard to gain insights from such views. This guide's here to help you segment your traffic to gain insights.

First of all, you can have a better understanding of where your traffic comes from (usually, you look at the referrers to check this) - but to really understand what's happenning, you need to know which traffic each referrer is bringing you.

For example:

These are basic breakdown datapoints - they're the ones you should be testing to optimize your website conversions.

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Breaking down these datapoints help you understand to gain better conversion rates.

Check the basics 🔥

On the majority of analytics tools, you can breakdown your traffic by device, localization and referrer - and you should take advantage of this data! Here's how it can look like:

traffic breakdown

You can see what source and which medium are bringing you the more conversions. By default, the (direct) / (none) is way too present - one way to gain more insights from them is to take advantage of Campaigns.

Make sure you track your URLs

By adding UTMs to an url, you can easily breakdown your traffic and gain understanding on from where people are coming and what they're doing from there. For instance, on Google Analytics, you'll find them under the Acquisition > Campaigns in the menu.

Let's take a concrete example:

If I share this url on my Twitter bio, it might come under the t.co / referral (source)/(medium). I said it might, because they're many cases where the tracking can be avoided (private navigation, nofollow, etc.): then the traffic is referenced as (direct)/(none).

To avoid these cases, you can use UTMs to force the tracking of the clic: the url then become:

By adding these parameters to the url, anyone who clicks it will be correctly referenced!

They are many tools to help you build UTMs tracked links - but there's one issue with these links:

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They're long - and unfriendly.

Friendly tracked urls

That's where URLs shorteners are taking place. On top of all the tracking they can allow (clicks count, automatic breakdown, etc.), they mostly allow you to share friendly short links instead of loooooooooong links.

snapshot of tracked link on twitter
snapshot of non tracked link that should be tracked on twitter

Which one's the most likely to convert? 🤔

Before stepping into your action plan, a quick note:

I'm editing (and constantly enriching!) this guide for a specific link shortener that I built specially to better manage links. No tool allow you to take action, and that's frustation. Also, when you start marketing plans, you sometimes have to deal with 50+ different links: one for twitter, one for instagram, one for facebook, one for each directory, one for spanish-speaking users, etc...

You may have noticed these bit.ly/app-instagram-us → that's a link tracking an Instagram source and a US language. These can duplicate for each condition.

It's a pain to deal with. That's why on supalink, you can create conditions and automatically redirect users (or track them accordingly).

For instance, you can create conditions for your main referrers, which allow to track them specifically and follow the traffic every day. All this, using only one link!

link redirect based on referrer

Ok - so that's where link shorteners are interesting. They allow you to friendly render to users tracked urls. But our main question remain - how to take action?

How to take action ✊

Now you have the data.

Congratulations - for real. 👏

In many cases, this step is not even done.

But you're not done yet - the most interesting step remain.

What's to do with this data? With these traffic insights you gained?

You have one goal - and we share the same.

Increase your conversions.

Good news: these datapoints can be converted right away into actions that will allow you to get better conversions rates!

I'll run the next parts of this guide through examples, to be as practical as possible:

Use devices data 📱

This is the first one, because mistakes happen a lot when you don't take into account the various devices out here.

First obvious step - make sure your website is responsive 🤭

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Then, you can take advantage of knowing which device your visitor's using. Here, it matters mostly for mobile apps.

When promoting an app

If you're running ads, you got to make sure you're redirecting users where they belong - or you're taking the risk to have Android users landing on the Apple Store...

link redirection based on device ios android

Download on your store

Same if you have an app that is on various app stores, I guess links are a pain for you. Countless companies still have two different links that are actually the same CTA:

tracked link redirection based on download app cta

Take advantage of this data and make sure that you redirect users exactly where they belong. This is a built-in feature on supalink:

Languages & Localisation 🌎

In my experience, this one's can be painful, especially for specific audiences. I've worked both in B2B and B2C industries, for softwares that were available in several locations: United States, France, Spain, Germany, Italy, etc.

Guess what - some audiences convert better when content is in their native languages.

Some websites have translations built-in and there's no need for redirection. But even in this case, when you're working on marketing campaigns, you're creating several landing pages that are specific to your campaign.

You're then putting work and/or $$$$ to translate your content: you end up with several landing pages, each in a specific language:

Most ad networks allow you to target specific languages (even if it's not accurate 100% of the times), which is kinda reassuring.

But if you share one of your landing pages publicily, you don't know who's clicking. You don't know what's their native language. You end up sharing the english one - and miss conversion opportunities. 😐

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Here as well, comes supalink! If your websites doesn't have built-in language redirections or if you're using a landing page tool, you can shorten links and redirect users to the accurate page right away!
short tracked link redirection based on languages
short tracked link redirection based on country

Referrers 💥

This one's a must have!

Instead of manually having to dig trough support and medium referrers in your analytics tool, take advantage of the campaigns and using only one link, breakdown your traffic by referrer.

Remember our very first example, when we were creating a tracked link to take advantage of the twitter source? One issue is that to get good-looking links, you need to generate one shorten link per source.

Well, this time's over with supalink. Create one link, then setup your UTMs taking advantage of referrer redirections.

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With one link, you can segment your traffic and get stats in one place!

shortened link that redirect based on referrer condition

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Manage multi-language websites

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Manage your app & web acquisition

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Ensure better users conversion rates

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Your customers come from anywhere, and use your product everywhere.

Ensure a better conversion rate by showing them the content they need to see.

Get our guide to take action on links for free: "What would your traffic do?"

Make the most out of your traffic